There are many types of smartphones on the market today. One line of smartphones is Blackberry. Blackberry is produced a maintained by a company called Research in Motion or RIM. “RIM is a Canadian global telecommunications company headquartered in Waterloo, Ontario, Canada that designs, manufactures and markets wireless solutions for the worldwide mobile communications market. RIM provides platforms and solutions for access to information, including e-mail, voice, instant messaging, short message service (SMS), Internet and intranet-based applications and browsing.” (2)RIM has been in the news a lot recently partially due to their plummeting stock price. Investors are concerned about RIM losing market share due to a number of other companies that produce smartphones, such as Apple and Google.
RIM is fighting to keep customers from switching to other smartphones. With the iphone now available on carriers other than AT&T consumers have yet another choice in the smartphone market, and many are choosing to switch phones. Last week RIM had technical problems that left some users without e-mail and other service for as much as three days. The company has resolved to not go down without a fight. RIM is offering over $100 of premium applications to blackberry users for free until the end of the year. They have made it easier for programmers to summit their own apps. (3) According to RIM the blackberry app store is the second most profitable app store in the market ahead of android. “Since the inception of BlackBerry App World, RIM’S app store, 1 billion apps have been downloaded from the store, with 140 million applications downloaded each month.”(1)
Earlier today RIM CEO, Mike Lazardis, unveiled their next generation operating system, BBX. RIM claims the new system has more advanced features. It claims it will be better for gaming, work better HTML 5 and be more profitable for software designers. RIM may have a difficult time competing as apple users are very loyal. RIM’s initial tablet launch in April did not go very well, while the launch of the new ipad was viewed as an enormous success. RIM is going to have to continue to innovate and improve their products if it is going to be able to compete in the fast paced mobile technology market. (1)
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